Friday-only laneway soft serve

One flavour. One artist. One week.

Melbourne’s weekly soft-serve collaboration pairs a small-batch flavour with a signed, numbered cup by a local creative. Find the cart on Friday—then it disappears.

Location revealed on drop morning. Small batch, no reruns.

The Weekly Melt hero

The rule

Friday until sold out.

Our founder promises

Scarce by design, never by gimmick.

Fresh weekly

Every Friday brings one original flavour made as a genuinely limited small batch.

Artist-led

Each cup spotlights a Melbourne artist or independent brand, with clear credit on every collaboration.

No fake reruns

When a flavour sells out, it is gone. The following Friday starts a completely new chapter.

The weekly ritual

Melbourne, served one drop at a time.

01 / COLLABORATE

A flavour you can taste. An artwork you can keep.

A local illustrator, maker or small brand shapes the week’s visual identity while the cart develops a matching soft-serve flavour. Every cup is signed and numbered—a tiny edition made for the laneway.

One artist + one flavour

Created together, released together, retired together.

02 / FIND IT

The laneway stays secret until Friday.

The week’s Melbourne location is revealed on drop morning. Check the announcement, bring a friend and follow the cart.

03 / CATCH IT

Get there before the batch melts away.

Drops run until sold out. There are no permanent menu items and no promise that a past collaboration will return.

Next Friday is already melting

Don’t hear about the drop after it’s gone.

Check the current edition, then watch for the Friday morning location reveal.